Promote better interpersonal relationships and understanding while at work You’ve all been there and done that: the company “team bonding” extravaganza. The ones that might be held off site and include facilitated exercises, games and the like. You’ve had a front row seat to the awkwardness that can ensue — “forced fun” as I’ve heard it described …
Category Archives: Communication
Mastering Difficult Situations
Aside from the ever present issue that decks aren’t nearly as good without the accompanying audio, this is still great advice. And since the audio is missing, I like to add audio in my head as I read the slides. For this one, I chose Marlon Brando’s slow and deliberate pacing that feels nonchalant yet …
Social Media Starts With Your Own Place
I couldn’t have said it any better. John Battelle talks about social media in a McKinsey interview: “A lot of companies are saying, ‘If we’re going to do social, then we’re going to build in Facebook.’ They think they can just check the box and cover the majority of their social program by investing in …
Thoughts on Audience Segmentation Via Clayton Christensen’s Theories
In the past, I’ve written about the line that exists between audience segmentation versus fragmentation. In it, I pondered whether our institution’s landscape of nearly 300 social media accounts constituted good segmentation or out-of-control fragmentation. Since that June 2011 post, I’ve been doing a deep dive into Clayton Christensen’s work. He discusses how well intentioned, smart …
Continue reading “Thoughts on Audience Segmentation Via Clayton Christensen’s Theories”
Achieve Your Strategy Through Influence
One step you can take to help achieve your communication strategies is to leverage influencers on the web. You can use tools like the ones below to help determine and judge who are good targets. Once identified, take the time to get to know each influencer and the world that swirls around them: how often …
Higher Ed: Marry Social & Technology For A Win
Universities are social organizations, but there’s little proof of it in how their technology is thought of, planned or deployed. Sure, everyone now has a set of icons that will whisk people to Facebook, Twitter and beyond, but precious few are really embracing what social really is and how to bake it into their core …
Continue reading “Higher Ed: Marry Social & Technology For A Win”
Review of Digital Strategies for Powerful Corporate Communications
My Goodreads.com rating: 3 of 5 stars If you’re at all connected to the social media world within a work setting, much of this book will be basic to you. That said, it’s easy for lots of small opportunities and ideas to fall through the cracks on a day-to-day basis and this book will bring …
Continue reading “Review of Digital Strategies for Powerful Corporate Communications”